{"product_id":"john-frieda-violet-crush-intensive-purple-shampoo-2026335098","title":"John Frieda Violet Crush Intensive Purple Shampoo","description":"\u003cp\u003eFormulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow tones in one wash\u003c\/li\u003e\n\u003cli\u003eLeaves blonde cooler, brighter, and brass-free\u003c\/li\u003e\n\u003cli\u003eWith Pro-Vitamin B5 to strengthen hair\u003c\/li\u003e\n\u003cli\u003eUse weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhen using the intense shampoo and mask.\u003c\/p\u003e\n\u003cp\u003eWhen following the total routine, including mask.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of origin\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety Warning\u003c\/strong\u003e For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing \u0026amp; fabrics from wet hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWater\/Aqua\/Eau\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCoco-Glucoside\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eHydrogenated Vegetable Oil\u003c\/li\u003e\n\u003cli\u003eGlyceryl Oleate\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSorbitan Caprylate\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eTetrasodium Glutamate Diacetate\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eFragrance\/Parfum\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eCitrus Aurantium Peel Oil\u003c\/li\u003e\n\u003cli\u003eCitrus Limon (Lemon) Peel Oil\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eAcid Blue 9\u003c\/li\u003e\n\u003cli\u003eAcid Violet 43\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48337622761710,"sku":"STO-ITEM-2026-335098","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_64ca6ceb-70a7-4946-ae04-874742c0b677.jpg?v=1784296901","url":"https:\/\/mcgrocer.com\/products\/john-frieda-violet-crush-intensive-purple-shampoo-2026335098","provider":"McGrocer","version":"1.0","type":"link"}