{"product_id":"its-pure-organic-herbal-hair-colour-auburn-110g-m202661344","title":"It's Pure Organic Herbal Hair Colour Auburn Semi-Permanent 110g","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 100% organic, plant-based auburn hair dye that nourishes and strengthens hair from within, enhancing natural shine and volume while depositing a glossy, semi-permanent colour without chemical lightening - UK-made and certified organic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003e100% organic formulation, Soil Association certified and made in the UK\u003c\/li\u003e\n \u003cli\u003eNourishes, conditions and strengthens hair for improved shine and volume\u003c\/li\u003e\n \u003cli\u003eDelivers a glossy, natural auburn tone and can colour grey hair without bleaching\u003c\/li\u003e\n \u003cli\u003eSemi-permanent, non-lightening formula (colour develops and oxidises over hours\/days)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBeauty From Within:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade from pure plant powders - henna, indigo, amla and shikakai - this herbal blend coats and conditions the hair shaft, helping to strengthen strands, add body and impart a warm auburn tone while supporting overall hair manageability and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCarefully read and follow the full instructions provided inside the pack. Mix the herbal powder with warm water to form a paste, apply and leave on the hair for 1 to 3 hours depending on the depth of colour required. Perform a strand test first and wait 24 hours to observe colour development, as the dye oxidises and darkens over time. Keep the packet tightly sealed when not in use and store in a cool, dry place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\nLawsonia Inermis (Henna) powder, Indigofera Tinctoria (Indigo) powder, Emblica Officinalis (Amla) powder, Acacia Concinna (Shikakai) powder\n\u003cp\u003e\u003cstrong\u003eAdvisory Information:\u003c\/strong\u003e\u003c\/p\u003e\nFor external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes - if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people's hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.","brand":"Holland \u0026 Barrett","offers":[{"title":"Default Title","offer_id":47747791093998,"sku":"STO-ITEM-2026-61344","price":22.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/d50110a0-0397-4322-aca5-f24b890c3be2_0.avif?v=1777567861","url":"https:\/\/mcgrocer.com\/products\/its-pure-organic-herbal-hair-colour-auburn-110g-m202661344","provider":"McGrocer","version":"1.0","type":"link"}