{"product_id":"goldwell-pure-pigments-cool-violet-professional-hair-color-additive-50ml-m202527230","title":"Goldwell Pure Pigments Cool Violet Professional Hair Color Additive 50ml","description":"\u003cp\u003eHigh-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities.\u003c\/p\u003e\n\u003cp\u003eElumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya's depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.\u003c\/p\u003e\n\u003cp\u003e8 high-concentrated tones for a unique play of color reflections. Creates never-before-seen high-definition, multi-dimensional effects.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing\u003c\/li\u003e\n\u003cli\u003eElevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine\u003c\/li\u003e\n\u003cli\u003eBoosts the colour intensity of the colour formula by up to 3 times\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting color results, up to 2x more resistance to color fading\u003c\/li\u003e\n\u003cli\u003eIntegrates easily into your favorite formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e50 ML. Product code: mp-00057181. EAN: 4021609661528.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47600819962094,"sku":"STO-ITEM-2025-27230","price":75.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/6826b1b3-b8c5-4174-885e-381b6bcd3a77_0.jpg?v=1776451426","url":"https:\/\/mcgrocer.com\/products\/goldwell-pure-pigments-cool-violet-professional-hair-color-additive-50ml-m202527230","provider":"McGrocer","version":"1.0","type":"link"}