{"product_id":"goldwell-pure-pigments-color-additive-pure-violet-50ml-m202530254","title":"Goldwell Pure Pigments Color Additive Pure Violet 50ml","description":"\u003cp\u003eHigh-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities.\u003c\/p\u003e\n\u003cp\u003eThis layering of color creates a moving, 3D effect that changes and morphs as light hits it. Boosts the colour intensity of the colour formula by up to 3 times.\u003c\/p\u003e\n\u003cp\u003eProvides long-lasting color results, up to 2x more resistance to color fading. Integrates easily into your favorite formulations.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47600751378670,"sku":"STO-ITEM-2025-30254","price":75.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2883deb4-ba21-42c4-b490-6723647d7804_0.jpg?v=1776464194","url":"https:\/\/mcgrocer.com\/products\/goldwell-pure-pigments-color-additive-pure-violet-50ml-m202530254","provider":"McGrocer","version":"1.0","type":"link"}