{"product_id":"ghd-chronos-max-wide-plate-straightener-white-2026343776","title":"ghd Chronos Max Wide Plate Straightener - White","description":"\u003cp\u003eAchieve salon-quality results at home with the ghd chronos max hair straightener. Designed for those with long, thick, or curly hair, this innovative tool features wide plates and cutting-edge HD motion-responsive technology to deliver sleek, shiny styles in just one stroke. The ghd chronos max ensures an optimal styling temperature of 185°C, providing up to 90% more shine and 2.5x less frizz without causing extreme heat damage. Experience up to 3x faster styling than previous models, making it perfect for busy mornings or last-minute touch-ups.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFeatures 85% larger close-edge plates for efficient styling on large sections of hair.\u003c\/li\u003e\n\u003cli\u003eUtilises HD motion-responsive technology that adapts to your movements for consistent heat distribution.\u003c\/li\u003e\n\u003cli\u003eProvides up to 90% more shine and reduces frizz by 2.5x compared to naturally dried hair.\u003c\/li\u003e\n\u003cli\u003eMaintains a safe styling temperature of 185°C, preventing extreme heat damage.\u003c\/li\u003e\n\u003cli\u003eOffers up to 2x more breakage protection than competitors operating at higher temperatures.\u003c\/li\u003e\n\u003cli\u003eIdeal for transforming long, thick, and curly hair into smooth styles that last up to 24 hours.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003etechnical test in a lab on frizzy hair, vs naturally dried hair\u003cbr\u003eextreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a Strength Reduction). Extreme heat damage is a Strength Reduction of more than 0.005\u003cbr\u003evs ghd max. Technical test in lab show ghd chronos max is 3x faster to achieve same high level of frizz reduction on frizzy tresses\u003cbr\u003evs ghd gold\u003cbr\u003etechnical test in a lab on brunette hair, measured vs. naturally dried hair\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48337939235054,"sku":"STO-ITEM-2026-343776","price":409.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10364619.jpg?v=1784298671","url":"https:\/\/mcgrocer.com\/products\/ghd-chronos-max-wide-plate-straightener-white-2026343776","provider":"McGrocer","version":"1.0","type":"link"}