{"product_id":"enamel-strength-antibacterial-toothpaste-75ml-m202560447","title":"Colgate Total Active Prevention Enamel Strength Toothpaste 75ml","description":"\u003cp\u003eLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective at fighting a root cause of many common oral health problems and offers 24 hours of antibacterial protection. What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems: 1. Gum problems 2. Teeth plaque 3. Tartar 4. Sensitivity 5. Enamel erosion 6. Surface stains 7. Bad breath 8. Cavities.\u003c\/p\u003e\u003cp\u003eBy using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cp\u003eBacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use. With 2x daily brushing after 4 weeks continued use. US patented. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47441371955438,"sku":"STO-ITEM-2025-60447","price":10.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353412.jpg?v=1778227623","url":"https:\/\/mcgrocer.com\/products\/enamel-strength-antibacterial-toothpaste-75ml-m202560447","provider":"McGrocer","version":"1.0","type":"link"}