{"product_id":"east-end-pure-basmati-rice-5kg-656332","title":"East End Pure Basmati Rice 5kg","description":"\u003cp\u003eEast End Pure Basmati Rice is grown on the Indus River Plains of Punjab, the most fertile plains, which yield some of the world's finest agricultural produce. Indeed, the region provides the special agricultural climate required to cultivate this unique aromatic rice. The farmers in this beautiful province, have a passion for growing the finest quality Basmati Rice. This is what makes East End Basmati Rice excellent.\u003c\/p\u003e\u003cp\u003eMilled to the highest standards in the United Kingdom, our millers conduct rigorous quality checks on the produce, and it is then packed in East End 'seal fresh' bags. As a result, the natural aroma, mouth watering look and distinctive flavour of the rice are retained.\u003c\/p\u003e\u003cp\u003eWe ensure that the rice is not over polished, which helps to keep the unmistakable natural flavour associated with Basmati.\u003c\/p\u003e\u003cp\u003eAfter all, East End are one of the few who know the secret of true Basmati.....\u003c\/p\u003e\u003cp\u003eSuitable for freezing. Vegetarian.\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Wash 250g of Pure Basmati Rice thoroughly and soak for 20 minutes. Add rice to 2 pints of lightly salted boiling water. Boil for 10 minutes. Drain in sieve. Transfer the rice into a serving bowl and stir in a little butter or margarine to maintain separation of grain - then serve.\u003c\/p\u003e\u003cp\u003eCooking guidelines: Hob - From Ambient. Wash 250g of Pure Basmati Rice thoroughly and soak for 20 minutes. Add rice to 2 pints of lightly salted boiling water. Boil for 10 minutes. Drain in a sieve. Transfer the rice into a serving bowl and stir in a little butter or margarine to maintain separation of grain - then serve.\u003c\/p\u003e\u003cp\u003ePackage type: Bag - Plastic\u003c\/p\u003e\u003cp\u003eStorage: Store in a cool, dry place, in an airtight container. For Best Before see reverse.\u003c\/p\u003e\u003cp\u003eOrigin: Packed in the UK\u003c\/p\u003e\u003cp\u003eIngredients: Pure Basmati Rice\u003c\/p\u003e\u003cp\u003eAllergen Information: Packed in a plant that handles Nuts, Sesame, Gluten, Wheat, Soya and Mustard\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth\u003eTypical Values per 100g uncooked\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e1507kJ\/356kcal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFat\u003c\/td\u003e\n\u003ctd\u003e2.2g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eof which saturates\u003c\/td\u003e\n\u003ctd\u003e0.6g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbohydrate\u003c\/td\u003e\n\u003ctd\u003e70.7g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eof which sugars\u003c\/td\u003e\n\u003ctd\u003e0.3g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFibre\u003c\/td\u003e\n\u003ctd\u003e2.5g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein\u003c\/td\u003e\n\u003ctd\u003e12g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalt\u003c\/td\u003e\n\u003ctd\u003e0.03g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":45676862079214,"sku":"656332","price":18.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_ffc73aa4-1d61-4b94-9b65-f0ccc4f94668.jpg?v=1778520391","url":"https:\/\/mcgrocer.com\/products\/east-end-pure-basmati-rice-5kg-656332","provider":"McGrocer","version":"1.0","type":"link"}