{"product_id":"e45-itch-relief-cream-emollient-skin-cream-50g-m202512782","title":"E45 Itch Relief Cream Emollient Skin Cream 50g","description":"\u003cp\u003eEmollient Itch Relief cream to treat pruritus, eczema, dermatitis and scaling skin conditions.\u003c\/p\u003e\u003cp\u003eE45 Itch Relief Cream Provides Effective Relief For Dry, Itchy Skin, Leaving It Feeling Calm And Comfortable. Our Cream Contains An Anti-Itch Ingredient, Lauromacrogols, Which Acts As A Topical Anesthetic And Soothes The Itch Caused By Eczema, Dermatitis, Pruritus And Other Dry Skin Conditions. It Also Contains Urea, A Moisturiser Found Naturally Within The Skin, Which Helps The Skin Retain Moisture And Has A Soothing Effect.\u003c\/p\u003e\u003cp\u003eDual Action Treatment For Itching And Skin Irritation Up To 24-Hour Hydration Soothes The Skin Leaving It Feeling Calm And Comfortable Suitable For Infants Over The Age Of One Month Non-Greasy Formulation Perfume Free And Dermatologically Tested\u003c\/p\u003e\u003ch3\u003eWarning or Restrictions\u003c\/h3\u003e\u003cp\u003eIf you have sensitive skin, or if you're worried about allergic reactions, we recommend doing a patch test first. Patch testing involves applying a small amount of product to the skin and leaving it on to see if a reaction develops. Urea may increase penetration through the skin barrier of other topically applied medicines when used at the same time. This medicine contains Benzyl alcohol and Cetyl alcohol, which may cause local skin reactions and irritation. If you suspect an allergic reaction or if anything unusual happens, stop using the product. If you get any side effects, talk to your doctor, pharmacist or nurse. You can also report side effects directly via the Yellow Card Scheme.\u003c\/p\u003e\u003cp\u003eUse this medicine only on your skin. Avoid contact with the mucous membranes and eyes. Irritation (e.g. erythema, burning) may occur if applied to broken or inflamed skin Discontinue use if irritation or rash occurs. Do not use if allergic to any of the ingredients. Do not use on the breasts immediately prior to breastfeeding. Do not smoke or go near naked flames - risk of severe burns. Fabric that has been in contact with this product burns more easily and is a serious fire hazard.\u003c\/p\u003e\u003ch3\u003eActive ingredients\u003c\/h3\u003e\u003cp\u003eUrea 5.0% w\/w, lauromacrogols 3.0% w\/w\u003c\/p\u003e\u003ch3\u003eAll ingredients\u003c\/h3\u003e\u003cp\u003eDimethicone, phenyl dimethicone, liquid paraffin, cetyl palmitate, stearic palmitic acid, octyldodecanol polysorbate, carbomer, glycerol, benzyl alcohol, trometamol, purified water.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47905540669678,"sku":"STO-ITEM-2025-12782","price":10.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/1dedc40d-971f-42ff-8b64-b113d32f3b63_0.webp?v=1776373357","url":"https:\/\/mcgrocer.com\/products\/e45-itch-relief-cream-emollient-skin-cream-50g-m202512782","provider":"McGrocer","version":"1.0","type":"link"}