{"product_id":"e45-emollient-shower-cream-dry-sensitive-skin-cleanser-200ml-m202620013","title":"E45 Emollient Shower Cream Dry \u0026 Sensitive Skin Cleanser 200ml","description":"\u003cp\u003eE45 Shower Cream is designed to help protect your skin from further drying, leaving it feeling soft and smooth.\u003c\/p\u003e\n\u003cp\u003eFree from soaps and detergents.\u003c\/p\u003e\n\u003cp\u003eGENTLE AND EFFECTIVE CLEANSING - E45 Shower Cream provides gentle and effective cleansing for very dry, sensitive, and itchy skin to leave your skin feeling clean, soft, and hydrated. The body's optimal skin pH can be between 4.7 and 5.75, and it's important to preserve this in order to maintain the skin's protective barrier and the optimal acid environment, whilst inhibiting the growth of bacteria. Our shower cream cleanses and moisturises the skin whilst also preserving the skin's pH.\u003c\/p\u003e\n\u003cp\u003eACTIVELY MOISTURISES - The shower cream contains emollient ingredients to actively moisturise the skin whilst you shower, keeping it hydrated and preventing the skin drying out further. Moisturiser helps keep your skin looking and feeling nice but also protects the skin from external agents such as germs and pollution. You can use E45 Shower Cream daily on the body or hands to leave dry itchy skin feeling clean and hydrated.\u003c\/p\u003e\n\u003cp\u003eDERMATOLOGICALLY TESTED - E45 Shower Cream has been dermatologically tested and does not contain any perfume or soap, making it a gentle formulation that is suitable for everyday use on very dry, sensitive, and itchy skin. The cream does not foam and cleanses your skin without drying it out, leaving it clean and soft. To use, simply apply to wet skin and massage in, then rinse off with water and gently pat dry.\u003c\/p\u003e\n\u003cp\u003eDIRECTIONS: Apply to wet skin on hands or body. Massage gently then rinse off with water. Take care not to slip. Gently pat the skin dry with a towel. Suitable for use on hands or body.\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: Aqua, Petrolatum, Isopropyl Palmitate, Octyldodecanol, Sorbitan Stearate, Paraffinum Liquidum, Polysorbom 60, Glycerin, Butylene Glycol, Poloxamer 407, Chlorhexidine Digluconate, Acetic Acid, BHT.\u003c\/p\u003e\n\u003cp\u003eKEEP OUT OF REACH OF CHILDREN.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":49360824664302,"sku":"STO-ITEM-2026-20013","price":13.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_f794a84e-d712-4956-87c3-7135be7db867.jpg?v=1785816177","url":"https:\/\/mcgrocer.com\/products\/e45-emollient-shower-cream-dry-sensitive-skin-cleanser-200ml-m202620013","provider":"McGrocer","version":"1.0","type":"link"}