{"product_id":"e-l-f-power-grip-primer-2026200046","title":"e.l.f. Power Grip Primer","description":"\u003cp\u003eA gel-based, hydrating face primer that smooths skin while gripping your makeup.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGel primer formula grips makeup\u003c\/li\u003e\n\u003cli\u003eGives skin a long-lasting, naturally dewy finish\u003c\/li\u003e\n\u003cli\u003eTranslucent finish gel primer works on all skin tones\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGreat for: oily, dry and combination skin\u003c\/p\u003e\u003cp\u003eGet an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48322629370094,"sku":"STO-ITEM-2026-200046","price":19.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10324123.jpg?v=1784131616","url":"https:\/\/mcgrocer.com\/products\/e-l-f-power-grip-primer-2026200046","provider":"McGrocer","version":"1.0","type":"link"}