{"product_id":"deep-conditioning-pre-shampoo-treatment-for-very-dry-and-curly-hair-75ml-m202560722","title":"Philip Kingsley Elasticizer Extreme Deep Conditioning Treatment 75ml","description":"\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley's cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.\u003c\/p\u003e\n\u003cp\u003eOur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry and curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks - Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life instantly. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cp\u003eClinically proven to reduce breakage after just one use.\u003c\/p\u003e\n\u003cp\u003eDefines and smoothes curls Combats frizz RESTORES ELASTICITY and bounce Banishes tangles, frizz and straw-like ends The solution to STRONGER, HEALTHIER HAIR INSTANT SHINE that catches the light Leaves hair obsessively smooth and soft Tames tangles Brings dry hair back to life.\u003c\/p\u003e\n\u003cp\u003e46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47443640221934,"sku":"STO-ITEM-2025-60722","price":34.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10350042.jpg?v=1778227632","url":"https:\/\/mcgrocer.com\/products\/deep-conditioning-pre-shampoo-treatment-for-very-dry-and-curly-hair-75ml-m202560722","provider":"McGrocer","version":"1.0","type":"link"}