{"product_id":"deep-conditioning-hair-mask-for-dry-and-curly-hair-150ml-m202674669","title":"Philip Kingsley Elasticizer Extreme Deep Conditioning Treatment 150ml","description":"\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsleys cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.\u003c\/p\u003e\n\n\u003cp\u003eOur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\n\u003cp\u003eForget all you know about traditional hair masks - Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDefines and smoothes curls\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003eRESTORES ELASTICITY and bounce\u003c\/li\u003e\n\u003cli\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/li\u003e\n\u003cli\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/li\u003e\n\u003cli\u003eINSTANT SHINE that catches the light\u003c\/li\u003e\n\u003cli\u003eLeaves hair obsessively smooth and soft\u003c\/li\u003e\n\u003cli\u003eTames tangles\u003c\/li\u003e\n\u003cli\u003eBrings dry hair back to life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47804487074030,"sku":"STO-ITEM-2026-74669","price":66.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10350043.jpg?v=1778281599","url":"https:\/\/mcgrocer.com\/products\/deep-conditioning-hair-mask-for-dry-and-curly-hair-150ml-m202674669","provider":"McGrocer","version":"1.0","type":"link"}