{"product_id":"deep-clean-active-prevention-toothpaste-75ml-m202674515","title":"Colgate Total Active Prevention + Deep Clean Toothpaste 75ml","description":"\u003cp\u003eLooking after the health of your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Deep Clean Toothpaste, with its new formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this deep clean toothpaste has been clinically proven and specifically formulated with scrubbing microparticles that get between teeth and in hard-to-reach places to tackle hidden bacteria. Just what you need to give your smile brilliant protection and help prevent future oral health problems.\u003c\/p\u003e\n\n\u003cp\u003eBeyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Deep Clean Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\n\u003cp\u003e1. Gum problems\n2. Teeth plaque\n3. Tartar\n4. Sensitivity\n5. Enamel erosion\n6. Surface stains \n7. Bad breath\n8. Cavities\u003c\/p\u003e\n\n\u003cp\u003eBy using Colgate Total Active Prevention + Deep Clean Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\n\n\u003cp\u003e¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.\n²With 2x daily brushing after 4 weeks continued use.\n³US patented.\nBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47804465512686,"sku":"STO-ITEM-2026-74515","price":10.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353411.jpg?v=1778254616","url":"https:\/\/mcgrocer.com\/products\/deep-clean-active-prevention-toothpaste-75ml-m202674515","provider":"McGrocer","version":"1.0","type":"link"}