{"product_id":"cool-silver-enhancing-hair-treatment-for-grey-hair-114ml-m202560446","title":"L'Oréal Paris Cool Silver Pure White Permanent Hair Colour","description":"\u003cp\u003eCool Silver Pure White Looking for a permanent at home hair colour with no ammonia? Introducing new Excellence Universal Nudes with Micro-Keratine! What new Excellence Universal Nudes by L'Oreal Paris will give you? Up to 100% grey coverage No Ammonia Complexion flattering reflect Triple Care Colour Ritual What makes it special? No Ammonia Formula for a pleasant smell Universal Reflect: The Reflect U is a unique combination of cool and warm reflects that harmoniously create a rich natural-looking colour. Micro Keratine: A mixture of amino acids naturally present in hair which act as building blocks for keratin, a key structural protein, which boosts hair resilience and shine. Triple Care Colour Ritual: New protective colouring cream enriched with caring agents, it protects and nourishes the hair as it colours, for a long-lasting rich colour result. New caring gentle pH shampoo Infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful radiant colour and hydrated feeling hair. New nourishing radiance mask enriched with Hyaluronic acid, it seals the cuticles with hydration for nourished, supple hair and a long-lasting rich colour. Key Benefits Anti-brassiness. Reduces Breakage. Visibly Healthier Hair. One Step Application. Up to 4 applications.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47441365041390,"sku":"STO-ITEM-2025-60446","price":21.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10356830.jpg?v=1782483887","url":"https:\/\/mcgrocer.com\/products\/cool-silver-enhancing-hair-treatment-for-grey-hair-114ml-m202560446","provider":"McGrocer","version":"1.0","type":"link"}