{"product_id":"colour-freedom-hair-colour-10-21-lightest-extra-ash-blonde-permanent-kit-m202528410","title":"Colour Freedom Hair Colour 10.21 Lightest Extra Ash Blonde Permanent Kit","description":"\u003cp\u003eA luxury Salon Professional Permanent Hair Colour with genuine Pureplex Bond Reconstructing technology for stronger, healthier hair. Ultimate Colour Performance \u0026amp; Incredible Condition.\u003c\/p\u003e\u003cp\u003eYour Colour Freedom Shade Is Formulated With Pureplex Bond Reconstructing Technology For Ultimate Colour Performance And Incredible Condition.\u003cbr\u003e- Shine Boost Complex With Argan Oil And Shea Butter\u003cbr\u003e- Nourishes Your Hair And Adds Lustrous Shine\u003cbr\u003e- Includes Anti Fade Technology For Long Lasting Colour\u003cbr\u003e- Safer Colouring At Home\u003cbr\u003e- Improved Suppleness, Volume And Shine\u003cbr\u003e- Ultimate Colour Performance And Incredible Condition\u003cbr\u003e- 100% Grey Coverage\u003cbr\u003e- Natural Looking Permanent Colour Result Every Time\u003c\/p\u003e\u003cp\u003eThe New Colour Freedom Permanent Hair Colour Range Delivers Rich, Long-Lasting Results With Radiant Natural-Looking Hair Colour. Each Colour Shade Is Infused With Argan Oil And Shea Butter Through Our Unique Shine Boost Complex Which Leaves Your Hair Extra Nourished And Full Of Lustrous Shine.\u003c\/p\u003e\u003cp\u003eOur Anti Fade Technology Means Your Colour Lasts And Your Glossy, Healthy Colour Lasts. For The First Time Our Salon Professional Pureplex Bond Reconstructing Technology Has Been Included With Each Of Our Luxurious Colour Shades Meaning Healthier Colouring And Healthier Hair. Pureplex Repairs And Strengthens All Hair Types By Restoring Lost Amino Acids And Rebuilding The Natural Keratin Structure Leaving You Hair Hydrated, Revitalised With Improved Suppleness, Volume And Shine.\u003c\/p\u003e\u003cp\u003eSwitch To Colour Freedom For Safer Colouring At Home And For Healthier Hair.\u003c\/p\u003e\u003cp\u003eAlways follow the on pack and leaflet instructions. Always do a patch test 48 hours in advance of using any colourants products. After 48 hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product. In case of a reaction during the application such as stinging, irritation, rash or burning sensation on the scalp, rinse immediately and discontinue use.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47156830339310,"sku":"STO-ITEM-2025-28410","price":16.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/1e0d1fbc-2e04-446b-a147-be503b3fc215_0.avif?v=1776457329","url":"https:\/\/mcgrocer.com\/products\/colour-freedom-hair-colour-10-21-lightest-extra-ash-blonde-permanent-kit-m202528410","provider":"McGrocer","version":"1.0","type":"link"}