{"product_id":"colgate-total-teeth-whitening-toothpaste-pump-100ml-2026231140","title":"Colgate Total Teeth Whitening Toothpaste Pump 100ml","description":"\u003cp\u003eColgate Total Active Prevention Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems\u003csup\u003e3\u003c\/sup\u003e. And with clinically proven 24h antibacterial\u003csup\u003e1\u003c\/sup\u003e protection and a unique\u003csup\u003e2\u003c\/sup\u003e system that stabilises the active prevention ingredient, it's designed for superior\u003csup\u003e4\u003c\/sup\u003e performance. And, with its advanced whitening system for 35% less surface stains\u003csup\u003e5\u003c\/sup\u003e, it's also a good whitening toothpaste.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning and teeth whitening, the powerful, patented\u003csup\u003e2\u003c\/sup\u003e, preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003ePlaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy using Colgate Total Active Prevention Teeth Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause\u003csup\u003e6\u003c\/sup\u003e, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cp\u003e\u003csup\u003e6\u003c\/sup\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48324818141422,"sku":"STO-ITEM-2026-231140","price":7.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353420.jpg?v=1784153290","url":"https:\/\/mcgrocer.com\/products\/colgate-total-teeth-whitening-toothpaste-pump-100ml-2026231140","provider":"McGrocer","version":"1.0","type":"link"}