{"product_id":"colgate-total-active-prevention-teeth-whitening-toothpaste-125ml-2026156120","title":"Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml","description":"\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains, it's also a good whitening toothpaste.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003ePlaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy using Colgate Total Active Prevention Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cp\u003ePlaque reduction before problems occur; helps protect enamel against acid erosion.\u003cbr\u003e¹With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e²US patented.\u003cbr\u003e³Bacterial plaque reduction, with 3 months continued use.\u003cbr\u003eVs. non-antibacterial fluoride toothpaste.\u003cbr\u003eVs non-whitening toothpaste after 6 weeks twice daily use.\u003cbr\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e\u003cp\u003eNet Content: 125 ml\u003c\/p\u003e\u003cp\u003eIngredients: Glycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Anethole, Benzyl Alcohol, Beta-Caryophyllene, Carvone, Cinnamal, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol, CI 74160.\u003c\/p\u003e\u003cp\u003eContains: Stannous Fluoride and Sodium Fluoride. Total Fluoride content: 1450 ppm\u003c\/p\u003e\u003cp\u003eFeatures: Fights the root causes of many oral health problems³ before they begin. 24 hour antibacterial¹ protection. Powerful, patented², preventative technology. Clinically proven. Helps with 8 common oral health problems.\u003c\/p\u003e\u003cp\u003eStorage Type: Ambient\u003c\/p\u003e\u003cp\u003eProduct Information: The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection. With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003cp\u003ePreparation and Usage: Brush thoroughly at least twice a day or as directed by a dental professional.\u003c\/p\u003e\u003cp\u003eManufacturer Address: Colgate-Palmolive Europe Sarl, 4106, Therwil\/Switzerland, colgatepalmolive.com\u003c\/p\u003e\u003cp\u003eCountry of Origin: Poland\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48314700366062,"sku":"STO-ITEM-2026-156120","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/8718951684386_T1.jpg?v=1784061535","url":"https:\/\/mcgrocer.com\/products\/colgate-total-active-prevention-teeth-whitening-toothpaste-125ml-2026156120","provider":"McGrocer","version":"1.0","type":"link"}