{"product_id":"colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml-2026301567","title":"Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste 75ml","description":"\u003cp\u003eLooking after the health of your smile and keeping it protected when you brush your teeth can help stop oral health problems before they start. That's why Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste, with its new formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and is an antibacterial toothpaste that offers 24 hours of antibacterial protection².\u003c\/p\u003e\u003cp\u003eWhat's more, its lower SLS formula³ fortifies your teeth against cavities and acid damage with a light airy foam that surrounds and coats teeth to protect and remineralise against acid damage. With a refreshing flavour with natural peppermint for a cooling sensation, it'll leave your mouth feeling fresh and cleansed. And because it helps to protect your enamel against acid erosion, you know you're giving your smile brilliant protection - just what you need to help prevent future oral health problems.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented, preventative technology in Colgate's Total Decay + Erosion Defence Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003eTeeth plaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.\u003cbr\u003e²With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e³vs. Deep Clean\u003cbr\u003eUS patented.\u003c\/p\u003e\u003cp\u003eBy using Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste together with Colgate Total Mouthwash and a Colgate Total Foaming Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003cbr\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNet Content:\u003c\/strong\u003e 75 ml\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Glycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Aroma, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Anethole, Benzyl Alcohol, Beta-Caryophyllene, Carvone, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol, Pinene. Contains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Scientifically designed for active prevention, 24 hour antibacterial protection with 2x daily brushing after 4 weeks continued use, Powerful preventative technology, Fortifies teeth against cavities and acid damage, Helps with 8 oral health problems\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStorage Type:\u003c\/strong\u003e Ambient\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Information:\u003c\/strong\u003e Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection. With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and Usage:\u003c\/strong\u003e DIRECTIONS FOR USE: Brush thoroughly at least twice a day or as directed by a dental professional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer Address:\u003c\/strong\u003e Manufacturer: Colgate-Palmolive Europe Sarl, 4106, Therwil\/Switzerland, colgatepalmolive.com\u003cbr\u003eEU Responsible Person: Colgate-Palmolive Manufacturing (Poland) Sp. z o.o., PL-58-100 Swidnica, colgatepalmolive.com\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Poland\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48333656097006,"sku":"STO-ITEM-2026-301567","price":9.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/8718951771093_T1.jpg?v=1784246063","url":"https:\/\/mcgrocer.com\/products\/colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml-2026301567","provider":"McGrocer","version":"1.0","type":"link"}