{"product_id":"colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml-2026247056","title":"Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste 75ml","description":"\u003cp\u003eLooking after the health of your smile and keeping it protected when you brush your teeth can help stop oral health problems before they start. That's why Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste, with its new formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and is an antibacterial toothpaste that offers 24 hours of antibacterial protection².\u003c\/p\u003e\u003cp\u003eWhat's more, its lower SLS formula³ fortifies your teeth against cavities and acid damage with a light airy foam that surrounds and coats teeth to protect and remineralise against acid damage. With a refreshing flavour with natural peppermint for a cooling sensation, it'll leave your mouth feeling fresh and cleansed. And because it helps to protect your enamel against acid erosion, you know you're giving your smile brilliant protection - just what you need to help prevent future oral health problems.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented, preventative technology in Colgate's Total Decay + Erosion Defence Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1. Gum problems\u003c\/li\u003e\n\u003cli\u003e2. Teeth plaque\u003c\/li\u003e\n\u003cli\u003e3. Tartar\u003c\/li\u003e\n\u003cli\u003e4. Sensitivity\u003c\/li\u003e\n\u003cli\u003e5. Enamel erosion\u003c\/li\u003e\n\u003cli\u003e6. Surface stains\u003c\/li\u003e\n\u003cli\u003e7. Bad breath\u003c\/li\u003e\n\u003cli\u003e8. Cavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.\u003c\/p\u003e\u003cp\u003e²With 2x daily brushing after 4 weeks continued use.\u003c\/p\u003e\u003cp\u003e³vs. Deep Clean\u003c\/p\u003e\u003cp\u003eUS patented.\u003c\/p\u003e\u003cp\u003eBy using Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste together with Colgate Total Mouthwash and a Colgate Total Foaming Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cp\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48328911519982,"sku":"STO-ITEM-2026-247056","price":10.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10375890.jpg?v=1784197279","url":"https:\/\/mcgrocer.com\/products\/colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml-2026247056","provider":"McGrocer","version":"1.0","type":"link"}