{"product_id":"colgate-total-active-prevention-advanced-teeth-whitening-toothpaste-75ml-2026231114","title":"Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste 75ml","description":"\u003cp\u003eLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003eTeeth plaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.\u003c\/li\u003e\n\u003cli\u003e²With 2x daily brushing after 4 weeks continued use.\u003c\/li\u003e\n\u003cli\u003e³US patented.\u003c\/li\u003e\n\u003cli\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48324818010350,"sku":"STO-ITEM-2026-231114","price":10.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353414.jpg?v=1784153289","url":"https:\/\/mcgrocer.com\/products\/colgate-total-active-prevention-advanced-teeth-whitening-toothpaste-75ml-2026231114","provider":"McGrocer","version":"1.0","type":"link"}