{"product_id":"colgate-max-white-purple-serum-teeth-whitening-booster-40ml-2026483377","title":"Colgate Max White Purple Serum Teeth Whitening Booster 40ml","description":"\u003cp\u003eUnlock instant brilliance and confidence with the Colgate Max White Purple Serum. Designed to be used after brushing, this purple teeth whitening booster is created with a dual-action formula for immediate colour correction and lasting teeth whitening results¹! Not only does the colour correcting technology instantly whitens using optic brighteners for a light-reflecting smile, the formula is also crafted with micro-polishing minerals to remove surface stains² to help whiten teeth. Powered by clinically tested technology, this purple serum teeth whitener colour corrects your teeth from the very first time you use it for a dazzling smile you'll want to show off. It's the purple whitening booster serum you need for a smile that lights up the room. In fact, 8 out of 10 of people experienced a boost to the whiteness of their teeth³. And with a refreshing mint and citrus flavour, it'll leave you with fabulously fresh breath! Plus, it's enamel-safe for daily use. The new purple teeth whitening serum is super simple to use. Just brush your teeth with Colgate Max White Ultra toothpaste as normal, then apply one pump of the smooth purple serum to your toothbrush and brush for two minutes before rinsing. Brush your way to a brilliant smile with Colgate's Max White Purple Serum. Instant effect is temporary. ¹By removing surface stains with twice daily brushing. Individual results may vary. ²With continued use. ³After 14 days of continued use, 76 subjects, UK consumer test 2024\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnlock the secret to a dazzling smile and instant confidence\u003c\/li\u003e\n\u003cli\u003eMade with colour-correcting technology\u003c\/li\u003e\n\u003cli\u003eWith micro polishing minerals for surface-stain removal with continued use\u003c\/li\u003e\n\u003cli\u003eWorks from the very first use\u003c\/li\u003e\n\u003cli\u003eRefreshing mint \u0026amp; citrus flavour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColgate Max White Purple Serum is your perfect after-brushing purple teeth whitening booster that instantly colour corrects and whitens your smile from the first use! Instant effect is temporary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGlycerin\u003c\/li\u003e\n\u003cli\u003eAqua\u003c\/li\u003e\n\u003cli\u003eHydrated Silica\u003c\/li\u003e\n\u003cli\u003ePEG-12\u003c\/li\u003e\n\u003cli\u003eAroma\u003c\/li\u003e\n\u003cli\u003ePotassium Hydroxide\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eXanthan Gum\u003c\/li\u003e\n\u003cli\u003eTetrasodium Pyrophosphate\u003c\/li\u003e\n\u003cli\u003ePhosphoric Acid\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eSodium Saccharin\u003c\/li\u003e\n\u003cli\u003eCellulose Gum\u003c\/li\u003e\n\u003cli\u003eAnethole\u003c\/li\u003e\n\u003cli\u003eCarvone\u003c\/li\u003e\n\u003cli\u003eCitrus Aurantium Peel Oil\u003c\/li\u003e\n\u003cli\u003eCitrus Limon Peel Oil\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Oil\u003c\/li\u003e\n\u003cli\u003eEugenol\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eMentha Viridis Leaf Oil\u003c\/li\u003e\n\u003cli\u003eMenthol\u003c\/li\u003e\n\u003cli\u003ePinene\u003c\/li\u003e\n\u003cli\u003eCI 17200\u003c\/li\u003e\n\u003cli\u003eCI 42090\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePack size\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e40 ML\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreparation and usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis product is not a substitute for fluoride toothpaste. Use in addition to your usual oral care routine. For best results, apply 1 pump on a toothbrush and brush for 2 minutes. Expel excess and rinse mouth after use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of origin\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eProduce of: Made in China\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety information\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDo not swallow.\u003c\/li\u003e\n\u003cli\u003eNot recommended for kids under 12 years old.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eManufacturer: Colgate-Palmolive Europe Sarl 4106, Therwil\/Switzerland colgatepalmolive.com EU Responsible Person: Colgate-Palmolive Manufacturing (Poland) Sp. z o.o. 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