{"product_id":"bumble-and-bumble-curl-defining-cream-250ml-2026372664","title":"Bumble and bumble Curl Defining Cream 250ml","description":"\u003cp\u003eFor moisturised, flexible curls with movement. Same moisturising, defining formula you love - but with a new look. This rich UV protective cream helps create moveable curls without the crunch - while shielding against the drying effects of the sun. Hydrasculpt Blend and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Moisturise, Definition, Defrizz, Hold, UV Filters, Shine, Replenish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Emulsify one or two quarter-sized dollops between hands (a little goes a long way). Press and squeeze into damp or wet hair, from mid-shaft to ends. Air-dry or diffuse. Once the product's absorbed, curls will spring to life.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLOOSE CURLS:\u003c\/strong\u003e First detangle wet hair with a wide tooth comb. Apply Curl Defining Cream, wind curls around a finger to define - then squeeze strands to encourage the curl to hold. Air-dry or diffuse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTIGHT CURLS:\u003c\/strong\u003e First detangle wet hair with a wide tooth comb. Separate hair into sections. Apply Curl Anti-Humidity Gel Oil to each section for extra hydration and shine. Then, press Curl Defining Cream into each section. Air-dry or diffuse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDRY TEXTURES:\u003c\/strong\u003e Co-wash with Curl 3-in-1 Conditioner to gently cleanse. Then, apply Curl Defining Cream to style.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylist Tips:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAfter styling, let hair dry completely before shaking out curls, to help define curls and reduce frizz\u003c\/li\u003e\n\u003cli\u003eOn Day 2, 3 (and beyond): mist Curl Reactivator to freshen, moisturise and redefine curls. Then, style with Curl Defining Cream\u003c\/li\u003e\n\u003cli\u003eFor optimal results, work in small sections, and apply an even amount of Curl Defining Cream from roots to ends\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Next","offers":[{"title":"Default Title","offer_id":48340041629934,"sku":"STO-ITEM-2026-372664","price":49.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/AK2639s.jpg?v=1784469739","url":"https:\/\/mcgrocer.com\/products\/bumble-and-bumble-curl-defining-cream-250ml-2026372664","provider":"McGrocer","version":"1.0","type":"link"}