{"product_id":"boucleme-natural-intensive-hair-moisture-treatment-curly-hair-mask-250ml-668151","title":"Boucleme Natural Intensive Hair Moisture Treatment Curly Hair Mask 250ml","description":"\u003cp\u003eWhat does it do for my curls? Designed to strengthen hair, this powerful and rejuvenating formula protects against environmental stressors, prevents breakage and reduces tangling. Curl definition is enhanced, moisture levels re-balanced and overall hair health, flexibility and manageability vastly improved!\u003c\/p\u003e\n\u003cp\u003eWinner of Marie Claire Beauty Awards 2019 for Best Product for Afro Hair.\u003c\/p\u003e\n\u003cp\u003eSpecifications: 97% naturally derived. This versatile treatment can be used in 3 different ways to adapt to all types of curls - as a pre-shampoo (for fine loose curls), as a deep conditioning mask or as a leave-in conditioner.\u003c\/p\u003e\n\u003ch4\u003eFor Best Results\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003ePre-shampoo:\u003c\/strong\u003e Apply from roots to ends on wet hair before cleansing. Leave in for 30 minutes or overnight. Rinse thoroughly then wash and style hair as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep conditioning mask:\u003c\/strong\u003e After cleansing, apply from roots to ends on soaking wet hair. Detangle with fingers, a wide tooth comb or tangle slayer, leave in for 20-30 minutes. Add heat for an extra deep treat - wrap head with our Curl Towel and let your body create the heat. This helps lift the cuticle allowing all the nutrients to penetrate deep into the hair shaft. Rinse and style as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeave-in (for very dry\/damaged curls):\u003c\/strong\u003e After cleansing, apply from roots to ends on soaking wet hair section by section. Follow with the Curl Cream and Curl Defining Gel and style as usual.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":45679643361518,"sku":"668151","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_c6a6a940-7b4b-4c7f-808a-c55c93571e69.jpg?v=1778524438","url":"https:\/\/mcgrocer.com\/products\/boucleme-natural-intensive-hair-moisture-treatment-curly-hair-mask-250ml-668151","provider":"McGrocer","version":"1.0","type":"link"}