{"product_id":"bleach-white-heat-super-cool-colour-150ml-boxed-m202510093","title":"Bleach London White Heat Super Cool Colour Semi-Permanent Hair Colour 150ml","description":"\u003cp\u003eWhite Heat Super Cool Colour turns bleached blonde hair a cool, creamy blonde that lasts between 1-3 washes.\u003c\/p\u003e\n\u003cp\u003eOur Gentle And Semi-Permanent Super Cool Colours Are Suitable For All Hair Types. For More Vivid Results Use On Bleach Blonde Hair. Developed By International Fashion Colourist Alex Brownsell And Used At Our Award-Winning Salons In London And La. All Bleach London Products Are Vegan And PETA-Approved Formulas. No Bleach, Peroxide, Or Ammonia\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.\u003c\/p\u003e\n\u003cp\u003eWe recommend a strand test before use. Wearing gloves, apply generously to shampooed, towel dried hair. Massage or comb through mid-lengths and ends before leaving to develop for 30 minutes. Rinse out and style as desired.\u003c\/p\u003e\n\u003cp\u003ebottle - recycled HDPE\/LLDPE cap - lined aluminium label - PP\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47065442975982,"sku":"STO-ITEM-2025-10093","price":16.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/9f3fd1be-0038-4f39-a18e-62b6a9cff41d_0.avif?v=1776934522","url":"https:\/\/mcgrocer.com\/products\/bleach-white-heat-super-cool-colour-150ml-boxed-m202510093","provider":"McGrocer","version":"1.0","type":"link"}