{"product_id":"bleach-london-vivid-red-permanent-hair-dye-kit-m202521893","title":"Bleach London Vivid Red Permanent Hair Dye Kit","description":"\u003cp\u003eVegan permanent hair dye in shade Vivid Red\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e1 X Conditioning Colour Tube (Mix 1:1) 60 Ml \/ 2.1 Fl. Oz.\n1 X Bottle Of Go Lighter Developing Lotion (Peroxide) 60 Ml \/ 2.1 Fl. Oz.\n1 X Keep It Sealed Conditioner Sachet 20 Ml \/ 0.68 Fl. Oz.\n1 X Pair Of Plastic Gloves \n1 X Instruction Leaflet\u003c\/p\u003e\n\u003cp\u003eWHO'S IT FOR? This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. We always recommend a strand test to check that you are happy with the colour and condition of your hair. You may need to use more than one pack if your hair is long or thick. WARNING: For external use only. This product is not intended for use on persons under the age of 16. Always read and follow instructions. Hair colourants can cause severe allergic reactions. Temporary 'black henna' tattoos may increase risk of allergy.\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.\u003c\/p\u003e\n\u003cp\u003eSTEP BY STEP:\n1: SECTION\nDivide hair into 4 quarters \u0026amp; secure\n\n2: MIX\nMix the Conditioner Colour tube with the Developing lotion\n\n3: SLICE \u0026amp; APPLY\nTake thin slices of hair \u0026amp; paint on the colour\n\n4: SMOOSH!\nCoat every strand\n\n5: DEVELOPING\nLeave colour on according to instructions provided\n\n6: SHAMPOO\nWash out the colour\n\n7: CONDITION\nApply Seal The Deal Conditioner\u003c\/p\u003e\n\u003cp\u003eYou must do a strand and sensitivity test 48 hours before colouring to check how your hair will look and feel during and after the process (and that you're not allergic to the product!) You must do these tests every time you colour, even if you've done them before. Read all instructions that come with your product before use.\n\nThe final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/p\u003e\n\u003cp\u003eRecyclable: box - recycled cardboard, sachet - other, bottle - HDPE plastic, cap - PP plastic, tube - aluminium, cap - PP plastic\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47145710649582,"sku":"STO-ITEM-2025-21893","price":21.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/3d18a5d4-37dd-44bd-87e1-b5351a7d4331_0.avif?v=1776627867","url":"https:\/\/mcgrocer.com\/products\/bleach-london-vivid-red-permanent-hair-dye-kit-m202521893","provider":"McGrocer","version":"1.0","type":"link"}