{"product_id":"bleach-london-vivid-red-permanent-hair-dye-kit-2026216406","title":"Bleach London Vivid Red Permanent Hair Dye Kit","description":"\u003cp\u003eOur Vivid Red high-lift permanent colour kit is for anyone wanting to achieve a fiery bright red shade. Developed by international fashion colourist Alex Brownsell, this kit pairs salon quality hair dye with a custom strength developing lotion to lighten and colour strands, without compromising hair health.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo Brighter\u003c\/li\u003e\n\u003cli\u003eGreat on Dark Hair\u003c\/li\u003e\n\u003cli\u003eHigh Performance\u003c\/li\u003e\n\u003cli\u003eProfessional Results\u003c\/li\u003e\n\u003cli\u003eIncredible Shine\u003c\/li\u003e\n\u003cli\u003eOne Application\u003c\/li\u003e\n\u003cli\u003eNo Bleach\u003c\/li\u003e\n\u003cli\u003eEasy to Apply\u003c\/li\u003e\n\u003cli\u003eNon Staining\u003c\/li\u003e\n\u003cli\u003eLong Lasting\u003c\/li\u003e\n\u003cli\u003eBlends Grey\u003c\/li\u003e\n\u003cli\u003eSalon Quality Hair Dye\u003c\/li\u003e\n\u003cli\u003eBoxed for Home Use\u003c\/li\u003e\n\u003cli\u003eFor All Hair Types\u003c\/li\u003e\n\u003cli\u003ePETA Approved - Global Animal Test Policy\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's in the box?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConditioning Colour - Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.\u003c\/li\u003e\n\u003cli\u003eGo Lighter Developing Lotion - Powerful enough to lighten dark hair, gentle enough to maintain hair health.\u003c\/li\u003e\n\u003cli\u003eKeep It Sealed Conditioner - Seals the cuticle to lock colour in place, leaving hair silky soft.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePreparation and Usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSkin Sensitivity Test: You must conduct an allergy test 48 hours before each use of this product - even if you've used it before. Here's how to do it: Using a non-metallic spoon and bowl, mix 1\/2 teaspoon of conditioning colour with 1\/2 teaspoon of developing lotion. Use a cotton swab to apply a thin layer of the mix to a 1 cm2 (3\/8 in²) area inside the elbow. Do not cover or disturb for 45 minutes. Avoid contact with clothes. Rinse off with lukewarm water after 45 minutes. If any reaction occurs during the processing time or following 48 hours, do not use this product.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBox Contents:\u003c\/strong\u003e Conditioning Colour 60 ml e, 9% Go Lighter Developing 60 ml e, Keep it Sealed Conditioner 20 ml e, 1 Pair of Plastic Gloves, 1 Instruction Leaflet\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e WARNING: Hair colourants can cause severe allergic reactions. This product is not intended for use on persons under the age of 16. Always read and follow instructions. Temporary 'black henna' tattoos may increase risk of allergy. DO NOT USE IF: - You have a rash on your face, a sensitive, irritated and damaged scalp You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary 'black henna' tattoo in the past. CAUTION: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do may cause blindness. IMPORTANT SAFETY INFORMATION: This product contains Hydrogen Peroxide, Phenylenediamines (Toluenendiamines), Resorcinol and Ammonia. When using product wear gloves provided. Rinse hair well after application. Do not use to dye eyelashes or eyebrows. Avoid contact with eyes. Rinse eyes immediately if products comes into contact with them. Keep out of the reach of children.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eConditioning Colour: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate. Go Lighter Developing Lotion: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Keep it Sealed Conditioner: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDietary Information\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuitable for Vegans\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48323625222382,"sku":"STO-ITEM-2026-216406","price":21.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_0a1c88b9-281a-4af5-ad49-99c37e8906d8.jpg?v=1784141493","url":"https:\/\/mcgrocer.com\/products\/bleach-london-vivid-red-permanent-hair-dye-kit-2026216406","provider":"McGrocer","version":"1.0","type":"link"}