{"product_id":"bleach-london-total-bleach-hair-lightening-kit-2026216458","title":"Bleach London Total Bleach Hair Lightening Kit","description":"\u003cp\u003eVegetarian\u003c\/p\u003e\u003cp\u003eFor the perfect blonde base. The no.1 bleach used in our award-winning salons in London and la. This kit pairs professional standard bleach with easy-to-use at home instructions.\u003c\/p\u003e\u003cp\u003eHow Does It Work? Lightens virgin hair up to 7 levels for a clean blonde base. Total Bleach lifts quickly and evenly, so whether you're looking to add colour or just want to lighten your hair, this kit creates the perfect blank canvas. Includes a post-bleach Reincarnation Mask treatment to deeply nourish strands, leaving your hair feeling silky soft.\u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional Standard Home Bleaching Kit\u003c\/li\u003e\n\u003cli\u003eLightens Hair Up to 7 Levels, One Application\u003c\/li\u003e\n\u003cli\u003e9% Developing Lotion\u003c\/li\u003e\n\u003cli\u003eUltra Lightening Power\u003c\/li\u003e\n\u003cli\u003eEasy to Apply\u003c\/li\u003e\n\u003cli\u003eDust-free Formula\u003c\/li\u003e\n\u003cli\u003eFor All Hair Types\u003c\/li\u003e\n\u003cli\u003eProfessionally Led\u003c\/li\u003e\n\u003cli\u003eFemale Founded\u003c\/li\u003e\n\u003cli\u003ePETA Approved - Global Animal Test Policy\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCountry of origin: The Netherlands\u003c\/p\u003e\u003cp\u003eStorage: Store in a dry place. Keep developing lotion away from heat and light. Use immediately once mixed.\u003c\/p\u003e\u003cp\u003ePreparation and Usage:\u003c\/p\u003e\u003cp\u003eSTEP BY STEP:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eSECTION: Divide hair into 4 quarters \u0026amp; secure\u003c\/li\u003e\n\u003cli\u003eMIX: Mix up the bleach!\u003c\/li\u003e\n\u003cli\u003eSLICE \u0026amp; APPLY: Take thin slices of hair \u0026amp; paint on the bleach\u003c\/li\u003e\n\u003cli\u003eSMOOSH! Coat every strand\u003c\/li\u003e\n\u003cli\u003eSCRAPE TEST: Check the hair has lightened enough\u003c\/li\u003e\n\u003cli\u003eSHAMPOO: Wash out the bleach\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWhat you'll need: Bleach kit, Eco-conut Bowl and tint brush, Crocodile Clips, An old t-shirt or Bleach proof towel\u003c\/p\u003e\u003cp\u003eWarnings: This product is only for use on healthy, undamaged virgin hair. Do not use on hair that has ever: Been bleached, high-lift tinted or colour restored. Been dyed with temporary, semi-permanent or permanent hair dye, or henna. Been chemically straightened, keratin straightened, relaxed or permed. Bleach will damage your hair and make it feel dry.\u003c\/p\u003e\u003cp\u003eHow to prepare: You must carry out a strand test on your hair before using bleach to check your hair's condition and how it will look and feel after lightening. Do not lighten your hair if the strand test feels damaged or you don't like how it feels. Read all instructions that come with your product before use. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/p\u003e\u003cp\u003eBox Contents: Bleaching Powder 2 x 25g e, Developing Lotion 80ml e, Reincarnation Mask 15ml e, 1 Pair of Plastic Gloves, 1 Instruction Leaflet\u003c\/p\u003e\u003cp\u003eSafety Warning: WARNING: This product contains Hydrogen Peroxide. Avoid contact with eyes and skin. IMPORTANT SAFETY INFORMATION: Always read instructions carefully before use. - Do not use to bleach eyelashes, eyebrows or any other body or facial hair. - This product contains ingredients which may cause severe eye irritation and possible permanent eye injury. - If product comes into contact with eyes or skin, rinse with water immediately. - If an adverse reaction occurs during application, rinse immediately and seek medical advice. - Wear gloves provided when using bleach. - Keep out of reach of children. - Keep Developing Lotion away from heat and light. - Use immediately once mixed. - Do not leave the mixture in a closed pack.\u003c\/p\u003e\u003cp\u003eIngredients: Bleaching Powder: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Paraffinum Liquidum (Mineral Oil), Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Lauryl Sulfate. Developing Lotion: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate Acid, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces\/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces\/Iron Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes\u003c\/p\u003e\u003cp\u003eAllergen Information: WARNING: This product contains Hydrogen Peroxide and Persulfates that can cause a severe allergic reaction. Avoid contact with eyes and skin. DO NOT USE IF: - You are sensitive to Persulfates or have previously experienced an allergic reaction to hair lighteners. - Your scalp is sensitive, itchy, damaged or has any abrasions. For all questions relating to your personal sensitivity consult your doctor. This product is only for use on healthy, undamaged virgin hair. Do not use on hair that has ever been: - Dyed with temporary, semi-permanent or permanent hair dye, or henna. - Bleached, high-lift tinted or colour restored. - Chemically straightened, keratin straightened, relaxed or permed. Do not use on hair previously damaged by dye, heat, styling tools, health problems, medication, chemicals, environmental factors or any other cause for change in condition. This can cause further irreparable damage. Bleach will damage your hair and make it feel dry. IMPORTANT SAFETY INFORMATION: - Always read instructions carefully before use. - Do not use to bleach eyelashes, eyebrows or any other body or facial hair. - If an adverse reaction occurs during application, rinse immediately and seek medical advice. - Wear gloves provided when using bleach.\u003c\/p\u003e\u003cp\u003eDietary Information: Suitable for Vegans\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48323634233582,"sku":"STO-ITEM-2026-216458","price":17.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_d910a89e-28f7-4968-88fd-532b48eaf5f6.jpg?v=1784141603","url":"https:\/\/mcgrocer.com\/products\/bleach-london-total-bleach-hair-lightening-kit-2026216458","provider":"McGrocer","version":"1.0","type":"link"}