{"product_id":"aveda-be-curly-advanced-shampoo-for-curly-hair-1000ml-2026208869","title":"Aveda Be Curly Advanced Shampoo for Curly Hair, 1000ml","description":"\u003cp\u003eGive your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.\u003c\/p\u003e\u003cp\u003eThis silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined.\u003c\/p\u003e\u003cp\u003eAll curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A -2C). All hair types: fine, medium and thick.\u003c\/p\u003e\u003cp\u003eCreated with our expert team of texture stylists. 94% naturally derived. Vegan. Leaping Bunny Approved.\u003c\/p\u003e\u003cstrong\u003eRegimen:\u003c\/strong\u003e\u003cp\u003eTight curls and coils:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOn wash days, use Be Curly Advanced Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel\u003c\/li\u003e\n\u003cli\u003eCo-wash curls and coils between wash days to gently cleanse without stripping\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWavy and loosely curly hair:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOn wash days, use Be Curly Advanced Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream\u003c\/li\u003e\n\u003cli\u003eSwap conditioner for the Intensive Curl Perfecting Masque every 2 - 3 wash days, depending on your individual hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eVegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands. 17 essential amino acids.\u003c\/li\u003e\n\u003cli\u003eKokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSilicone and sulfate cleanser free.\u003c\/p\u003e\u003cp\u003eTesting on tresses when used with Be Curly Advanced Conditioner. Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and\/or water.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for new and expectant mothers:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e United States\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 1000ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage into wet hair and scalp. Rinse. Follow with be curly advanced conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSuitable for vegans\/vegetarians:\u003c\/strong\u003e Suitable For Vegans\u003c\/p\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48323089563886,"sku":"STO-ITEM-2026-208869","price":156.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/113575741.webp?v=1784135914","url":"https:\/\/mcgrocer.com\/products\/aveda-be-curly-advanced-shampoo-for-curly-hair-1000ml-2026208869","provider":"McGrocer","version":"1.0","type":"link"}