{"product_id":"aveda-be-curly-advanced-shampoo-250ml-2026372332","title":"Aveda Be Curly Advanced Shampoo 250ml","description":"\u003cp\u003eGive your wash day routine a strong foundation. Curls, coils, and waves are naturally more fragile, which is why our game-changing shampoo for curly, coily, and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo removes impurities and product build-up from hair and scalp. When used with curly advanced conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined.\u003c\/p\u003e\u003cp\u003eSuitable for: All curl types: coily (4A - 4C), curly (3A - 3C), and wavy (2A - 2C). All hair types: fine, medium, and thick. Created with our expert team of texture stylists. 94% naturally derived. Leaping Bunny Approved.\u003c\/p\u003e\u003cstrong\u003eRegimen\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTight curls and coils:\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eOn wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel\u003c\/li\u003e\n\u003cli\u003eCo-wash curls and coils between wash days to gently cleanse without stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWavy and loosely curly hair:\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eOn wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream\u003c\/li\u003e\n\u003cli\u003eSwap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl-perfecting peptide:\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003ePowerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves\u003c\/li\u003e\n\u003cli\u003eA peptide with low molecular weight penetrates and fortifies vulnerable strands\u003c\/li\u003e\n\u003cli\u003e17 essential amino acids\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKokum seed butter:\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eDeeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSilicone and sulfate-free cleanser. Testing on tresses when used with Be Curly Advanced conditioner. Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and\/or water.\u003c\/p\u003e\u003cp\u003eAroma Soothing Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.\u003c\/p\u003e\u003cp\u003eFree From silicones, parabens, mineral oils and synthetic fragrances.\u003c\/p\u003e","brand":"Next","offers":[{"title":"Default Title","offer_id":48340025442542,"sku":"STO-ITEM-2026-372332","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/AG6210s.jpg?v=1784471470","url":"https:\/\/mcgrocer.com\/products\/aveda-be-curly-advanced-shampoo-250ml-2026372332","provider":"McGrocer","version":"1.0","type":"link"}