{"product_id":"aveda-be-curly-advanced-intensive-curl-perfecting-masque-200ml-2026308681","title":"Aveda Be Curly Advanced Intensive Curl Perfecting Masque, 200ml","description":"\u003cp\u003eThis intensive silicone-free treatment masque for curly, coily, and wavy hair conditions and increases smoothness of curls and coils by 85%, protects from frizz, and leaves hair looking more defined and 2X shinier. Suitable for all curl types (coily 4A-4C, curly 3A-3C, wavy 2A-2C) and all hair types (fine, medium, thick). 97% naturally derived, vegan, and Leaping Bunny approved.\u003c\/p\u003e\u003cp\u003eKey ingredients:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVegan curl-perfecting peptide: derived from hydrolyzed pea and vegetable proteins for stronger curls, coils, and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands. Contains 17 essential amino acids.\u003c\/li\u003e\n\u003cli\u003eKokum seed butter: deeply nourishes and conditions, provides slip and detangling to help reduce breakage.\u003c\/li\u003e\n\u003cli\u003eBaobob seed oil: amplifies light reflection across curl pattern for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eSunflower seed oil and shea butter: condition, moisturise, and deeply nourish curls, coils, and waves.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree from: Parabens, Sulphates, Silicones.\u003c\/p\u003e\u003cp\u003eHow to use: After shampooing, smooth through damp hair. Leave on 2-5 minutes. Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eRegimen:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor coils and tight curls: On wash days, use Be Curly Advanced Shampoo, Intensive Curl Perfecting Masque, and Curl Perfecting Primer, then style with Coil Definer Gel. Between wash days, swap shampoo for co-wash.\u003c\/li\u003e\n\u003cli\u003eFor wavy and loosely curly hair: On wash days, use Be Curly Advanced shampoo, conditioner, and Curl Perfecting Primer, then style with curl enhancer cream. Swap conditioner for the masque every 2-3 wash days.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48334164852974,"sku":"STO-ITEM-2026-308681","price":77.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/111774989.webp?v=1784253059","url":"https:\/\/mcgrocer.com\/products\/aveda-be-curly-advanced-intensive-curl-perfecting-masque-200ml-2026308681","provider":"McGrocer","version":"1.0","type":"link"}