{"product_id":"antibacterial-fluoride-toothpaste-for-gum-and-cavity-protection-125ml-m202560517","title":"Colgate Total Active Prevention Original Toothpaste 125ml","description":"\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems³.\u003c\/p\u003e\u003cp\u003eAnd with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior performance. Just what you need to protect your smile from future oral health problems.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented², preventative technology in Colgate's Total Active Prevention Original Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003ePlaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy using Colgate Total Active Prevention Original Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e\u003cp\u003ePlaque reduction before problems occur; helps protect enamel against acid erosion.\u003cbr\u003e¹With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e²US patented.\u003cbr\u003e³Bacterial plaque reduction, with 3 months continued use.\u003cbr\u003eVs. non-antibacterial fluoride toothpaste.\u003cbr\u003eBacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47441895457006,"sku":"STO-ITEM-2025-60517","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353407.jpg?v=1778227022","url":"https:\/\/mcgrocer.com\/products\/antibacterial-fluoride-toothpaste-for-gum-and-cavity-protection-125ml-m202560517","provider":"McGrocer","version":"1.0","type":"link"}