{"product_id":"amika-big-hit-volumizing-shampoo-275ml-2026355913","title":"Amika Big Hit Volumizing Shampoo 275ml","description":"\u003cp\u003eWhat it is: A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInstant, all-day volume\u003c\/li\u003e\n\u003cli\u003eWeightless moisture\u003c\/li\u003e\n\u003cli\u003eTouchable softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all-giving life to limp strands with an instant boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.\u003c\/p\u003e\u003cp\u003eClinical Results: In a 7-day consumer study of 32 participants:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e94% agree that their hair feels touchably soft\u003c\/li\u003e\n\u003cli\u003e91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours\u003c\/li\u003e\n\u003cli\u003e91% agree that Big Hit Shampoo and Conditioner add weightless moisture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBased on a professional evaluation of 32 subjects.\u003cbr\u003eClinically tested when using Big Hit Shampoo + Conditioner together as a system\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48338725109998,"sku":"STO-ITEM-2026-355913","price":46.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10368926.jpg?v=1784306036","url":"https:\/\/mcgrocer.com\/products\/amika-big-hit-volumizing-shampoo-275ml-2026355913","provider":"McGrocer","version":"1.0","type":"link"}