{"product_id":"american-crew-forming-cream-medium-hold-and-shine-hair-styling-cream-85g-2026221097","title":"American Crew Forming Cream Medium Hold and Shine Hair Styling Cream 85g","description":"\u003cp\u003eAmerican Crew Forming Cream 85g - medium hold, natural-to-subtle shine for flexible, non-greasy styling. Cream formula spreads easily for even distribution, washes out with shampoo, and suits all hair types and lengths.\u003c\/p\u003e\n\u003cp\u003eStart with a pea-sized amount for short hair, increase for longer hair, and warm between your palms until smooth. Apply from the back to the front on towel-dried or dry hair for even coverage. Use fingers for a textured, natural look or a comb for neater styles. Air-dry for a relaxed finish or blow-dry for extra volume and stronger hold. Wash out easily with shampoo to prevent buildup.\u003c\/p\u003e\n\u003cstrong\u003eUses\u003c\/strong\u003e\n\u003cp\u003eWarm a small amount between your palms and apply from back to front through towel-dried or dry hair. Shape with fingers for texture or use a comb for defined styles. Air-dry for a natural finish or blow-dry for added volume and firmer hold; shampoo to remove.\u003c\/p\u003e\n\u003cstrong\u003eWarnings\u003c\/strong\u003e\n\u003cp\u003eFor external use only. Do not ingest. Keep out of reach of children.\u003c\/p\u003e\n\u003cstrong\u003eOther Information\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, flexible hold with natural-to-subtle shine\u003c\/li\u003e\n\u003cli\u003ecream-based for smooth application and even distribution\u003c\/li\u003e\n\u003cli\u003ewater-based for easy wash-out and low buildup\u003c\/li\u003e\n\u003cli\u003esuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eresists flaking and maintains a breathable feel\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":48323998613742,"sku":"STO-ITEM-2026-221097","price":24.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/81ec2728-6e89-4daf-9770-e882737fb21f_0.jpg?v=1784145200","url":"https:\/\/mcgrocer.com\/products\/american-crew-forming-cream-medium-hold-and-shine-hair-styling-cream-85g-2026221097","provider":"McGrocer","version":"1.0","type":"link"}