{"product_id":"american-crew-boost-pre-styler-shampoo-250ml-2026226249","title":"American Crew Boost Pre-Styler Shampoo 250ml","description":"\u003cp\u003eAmerican Crew Boost Pre-Styler Shampoo 250ml cleanses and primes hair for styling, adding lightweight root lift and natural texture. Designed for fine or flat hair, this barber-grade shampoo creates grip and volume at the roots without residue, providing a reliable base for pomades, clays and gels.\u003c\/p\u003e\u003cp\u003eUse on wet hair with warm water to open the cuticles and prep the scalp. Massage a small amount into the scalp and roots to create a light cleanse and lift, then rinse thoroughly. Repeat for a deeper cleanse. Towel-dry or air-dry to about 70% before applying your chosen pre-styler or styling product for best hold. Ideal for daily use and effective on fine or limp hair to add root lift and texture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUses\u003c\/strong\u003e\u003cbr\u003eWet hair thoroughly with warm water. Massage a small amount into the scalp and hair roots to create a light cleanse and lift, then rinse completely. Repeat if deeper cleansing is desired. Towel-dry or air-dry to about 70% before applying your preferred pre-styler or styling product, then style as desired.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003eFor external use only. Do not ingest. Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOther Information\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses while building natural grip and texture\u003c\/li\u003e\n\u003cli\u003eBoosts root volume to help fine or flat hair appear fuller\u003c\/li\u003e\n\u003cli\u003eActs as a pre-styling base to extend hold of pomade, clay or gel\u003c\/li\u003e\n\u003cli\u003eLightweight formula rinses out easily without residue\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use and travel-friendly 250ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":48324407623918,"sku":"STO-ITEM-2026-226249","price":25.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/426874e0-87fd-4bc2-9b5f-abc23af87753_0.jpg?v=1784149249","url":"https:\/\/mcgrocer.com\/products\/american-crew-boost-pre-styler-shampoo-250ml-2026226249","provider":"McGrocer","version":"1.0","type":"link"}