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Lighten hair with less compromise on condition and curl pattern. A 13 VOL | 4% developer lifts up to 6 levels.  This bleach is made with White Clay Powder, which forms a shield around your hair as it lightens, allowing it to process more...

Bleach London Pearlescent Conditioner 250mlDeposits subtle colour on to bleached hair for a pearly sheen. Long lasting colour, easily tone bleach blonde. How to use Toning shampoos and conditioners are Step 4 of the dyeing process. Use on coloured hair to build and maintain...

Bleach London Pearlescent Shampoo 250mlDeposits subtle colour on to bleached hair for a pearly sheen. Long lasting colour, easily tone bleach blonde. How to use Toning shampoos and conditioners are Step 4 of the dyeing process. Use on coloured hair to build and maintain...

Tone bleached hair to a pearly blonde with Bleach London’s at-home toner kit! Pearlescent Toner deposits semi-permanent pearly dye into bleached strands to neutralise brassy yellows, creating a pearl blonde finish or first layer for a semi-permanent Bleach London Super Cool Colour on top....

Semi-permanent conditioning colour cream. Transforms bleached and toned hair to a deep copper colour.  Suitable for Suitable for all hair types. For use on bleached, very light blonde hair. How to use Apply to clean, towel dried hair. Divide hair into four sections and...

Professional standard purple shampoo suitable for everyday use. Suitable for Suitable for all hair types Ingredients Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium...

Reduces breakage by 68%* Repairs bonds and prevents damage caused by pollution, styling and daily stressors.  Made with Creatine to build electrostatic bonds as well as Amino Acids and Hydrogenated Castor Oil to help strengthen hair from within, while smoothing, softening and protecting it...

Bleach Reincarnation MaskRepairs and hydrates dry, damaged, bleached or coloured hair while improving elasticity. Bring your hair back to life! How to use Hair treatments are Step 5 of the dyeing process. Use to help protect and rejuvenate hair. Apply to shampooed hair, comb...

Reincarnation Scalp Treatment is designed to promote a balanced scalp microbiome and stimulate hair growth at the root, giving you denser, longer hair.  Made with a potent blend of probiotics, peptides and ceramides, Reincarnation Scalp Treatment provides instant relief and long lasting hydration for...

Reduces breakage by 68%* Repairs bonds and prevents damage caused by pollution, styling and daily stressors.  Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within, every time you wash! Ammonia-free,...

COLOUR TONING SHAMPOO 250ML. Deposits pale pink colour onto hair to maintain your colour or build a pastel rosé shade. Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair How to use Toning shampoos and conditioners are Step 4 of the...

PLASTIC-FREE COLOUR TONING SHAMPOO BAR. Deposits pale pink colour onto hair to maintain colour or build a pastel rosé shade. No way, it's plastic-free Rose!Marie Claire award winner for ""Best Environmentally-Friendly Packaging Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair...

COLOUR TONING CONDITIONER 250ML. Deposits ashy silver colour onto hair to maintain or build a whiter, brighter blonde. Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair How to use Toning shampoos and conditioners are Step 4 of the dyeing process....

Condition and preserve your ashy blonde colour.With the help of violet pigments, this daily conditioner will nourish hair and help preserve your perfect ashy blonde tone. Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair How to use Toning shampoos and...

COLOUR TONING SHAMPOO 250ML. Deposits ashy silver colour onto hair to maintain or build a whiter, brighter blonde. Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair How to use Toning shampoos and conditioners are Step 4 of the dyeing process....

COLOUR TONING SHAMPOO 500ML. Deposits ashy silver colour onto hair to maintain or build a whiter, brighter blonde. Suitable for Bleached hair, toned hair, coloured hair, very light blonde hair How to use Toning shampoos and conditioners are Step 4 of the dyeing process....

Instant Coffee Super Cool Colour transforms hair into a luxe light brown. Use to create accent styles like; a root clash, skunk strips or peekaboo sections. Fades in 3-30 washes. Ammonia-free, Paraben-free, Vegan and Peta approved Doesn't contain bleach Developed by professionals for salon...

Vibrant, true red hair dye. Lasts between 2-30 washes. Suitable for Suitable for all hair types How to use 1: PREP Ensure hair is clean, towel dried and detangled 2: SECTION Divide hair into 4 quarters & secure 3: SLICE & APPLY Take slices...

Twisted Lemon Super Cool Colour turns bleached blonde hair a bright, zesty yellow that between 3-20 washes. Suitable for Suitable for all hair types How to use 1: PREP Ensure hair is clean, towel dried and detangled 2: SECTION Divide hair into 4 quarters...

SALON STANDARD BLEACH. Lightens hair by removing natural colour pigments to achieve a platinum blonde.  Get your lightest, brightest bleach blonde.What's included:Plastic gloves, bleaching powder, developing lotion (30vol/9%) & Reincarnation Mask.One kit is suitable for very short, cropped hair and roots up to 2.5cm...